The Afropolitan Apartments And Suites Limited

Comparative Market Analysis for TAARD

Project:

The Afropolitan-Alpha Apartments

Location:

Bourdillon Road, Ikoyi, Lagos, Nigeria

Location

Bourdillon Road, Ikoyi, Lagos

Development

26 Floors | 46 Units

Unique Edge

Afro-Contemporary + ESG Certified + Cultural Rewards

Target Raise

$40M | Debt 6–10% p.a. + Equity Upside

IRR Target

12.6 –13.4%

Avg Daily Rate

Projected $265 (Tier)

1. Introduction & Executive Summary

The Afropolitan-Alpha Apartments is a 26-floor Afro-Contemporary elevated living and hospitality development in Ikoyi, Lagos. Designed to merge culture, community, and capital, the project offers a unique opportunity for diaspora and global investors to co-create a cultural landmark with curated exclusivity and strong financial upside.
Key Highlights:
  • Hybrid Crowdfunding: Debt (6–10% returns) + equity conversion option
  • Cultural Premium: First Afro-sophisticated development with ESG and rewards ecosystem
  • Financial Upside: 12.6–13.4% IRR, 70–75% occupancy target

2. Project Overview & Differentiation

Feature Detail
No of Units
46 (1-bed to 5-bed maisonettes with private pools)
Gross Floor Area
54,192 sqm
Design
Afro-minimalist architecture + tribal/contemporary art
Cultural Add-Ons
Art installations, language hubs, Afro-spa, Amphitheater, Sculpture Garden, Art Gallery, Afro-Tribal Photo studio, Cinema & Theatre, Kitchen Afrique, Meditation Garden, African Language Center
Unique Selling Points
ESG-certified, short/extended-stay flexibility, heritage-driven rewards program

3. Location & Neighborhood Analysis

Ikoyi — Nigeria’s Prime Residential Zone: Exclusivity, security, and proximity to commercial hubs.
Prime Address: Bourdillon Road commands top-tier rents (20% premium over Victoria Island).
Demand Drivers: Embassies, corporate HQs, high-net-worth residents.

4. Property Features & Cultural Value Drivers

Unit Types:
  • 1-Bed: 116 sqm
  • 2-Bed: 239 sqm
  • 3-Bed: 304 sqm
  • 4-Bed Maisonette (Standard): 552 sqm
  • 4-Bed Maisonette (Premium): 644 sqm
  • 5-Bed Maisonette: 692 sqm
Amenities:
  • Afro-spa, amphitheatre, co-working lounges, kids’ storytelling hubs, Art Sculpture Garden, Café, Art Gallery, Roof Lounge, Kitchen Afrique, Art Theatre, Meditation Garden, African Language Center, Afro tribal Photo studio, Outdoor terrace, Pre-function Lobby, Restaurant, Pools, Banquet Hall
Cultural Living:
  • Every inch of design echoes African excellence, art, and sustainable refinement

5. Market Dynamics

Target Markets & Personas:
  • Afropolitan Diaspora & Global Professionals
  • Eco-Conscious & Impact Investors
  • High-Net-Worth Individuals (HNWI) & Refined Enthusiasts
  • Returning & Repatriating Diaspora
  • Corporate & Executive Housing Clients
Demand Signals:
  • Diaspora investments surging
  • Short-let occupancy rates in Ikoyi above 70%
  • Diaspora tourism forecast to grow 10% annually

Occupancy Assumptions Based on Historical Ikoyi Trends:

Year Average Short-Let Occupancy – Ikoyi (%) Notes
2020
48%
COVID-19 impact
2021
62%
Strong rebound post-COVID
2022
67%
Expats and corporate stays
2023
72%
Surge in diaspora visits and corporate demand
2024 YTD
75-78%
Peak in bookings and Airbnb expansion
Source: Lagos STR Reports, Airbnb Lagos Data, and internal industry surveys.

6. Competitive Analysis & Cultural Premium

Competitive Landscape Overview

Category Description Competing Properties How TAARD Differentiates
High-End Hotels
4–5 star hotels in Ikoyi/VI, mostly for short corporate stays
The Wheatbaker (Ikoyi)- Radisson Blu Anchorage (VI)- Southern Sun (Ikoyi)- Marriott Lagos (Ikeja)- Eko Signature (VI)
Ownership opportunities + Afro-inspired design + extended-stay versatility
Serviced Apartments (Functional)
Furnished apartments for expats & executives.
M Residence (Ikoyi)- Deluxe Residences (Ikoyi)- Presken Hotels & Resorts (Ikoyi)- George Residence (Ikoyi)
Cultural immersion, ESG integration, concierge, and legacy brand
Boutique/Experiential Lodges
Thematic lodges for short stylish stays.
Maison Fahrenheit (VI)- Villa Monument Hotel (Ikoyi)- Bogobiri House (Ikoyi)
Cultural storytelling + investor participation paths + ESG rigor
Waterfront/Design-Forward Hotels
Scenic properties, minimalist design-led focus.
Nordic Hotel (VI/Lekki)- The Yacht Hotel (Lekki)- Lagos Continental Hotel (VI)
Afro-Contemporary identity with design sophistication + longer stay options
Afro-Contemporary Lodging (Niche)
Afro-themed B&Bs or private homes
Àjọjọ Apartments (Lekki)- Orchid House (Ikoyi)- Black Ivy Lagos
Premium finishes, ESG validation, scaled ownership

Competitor Pricing Table: Reinforcing Premium Value

Property Location Type Avg. Daily Rate ($) Afro-Contemporary Elements ESG Aligned
Afropolitan-Alpha (Projected)
Ikoyi
Boutique Serviced Apts
$265
✓ Full Immersion
✓ Certified
Wheatbaker Hotel
Ikoyi
Boutique Hotel
$273
✗
✗
Deluxe Residences
VI
Short-Stay Apartments
$270
✗
✗
Nordic Hotel
VI/Lekki
Scandi Boutique Hotel
$353
✗
✗
Àjọjọ Apartments
Lekki
Cultural Airbnb-style
$145
✓ Cultural focus
✗
Presken Hotels & Resorts
Ikoyi
Serviced Apartments
$210
✗
✗
Mövenpick Hotel
Ikoyi
4-star Hotel
$257
✗
✗
Radisson Blu Anchorage
VI
Business Hotel
$523
✗
✗
George Residence
Ikoyi
Serviced Apartments
$752
✗
✗
Marriott Lagos
Ikeja
5-star Hotel
$873
✗
✗
Lagos Continental Hotel
VI
Waterfront Hotel
$305
✗
✗
The Yacht Hotel
Lekki
Boutique Waterfront
$162
✗
✗
Visual 2A: Competitor Pricing Cluster Diagram

TAARD’s Strategic Market Positioning

TAARD sits at the intersection of multiple categories but transcends them by integrating:
  • Afro-sophistication (culture + refined design)
  • Ownership access (beyond nightly stays)
  • ESG-certified operations (environmental, social, governance)
  • Diaspora-aligned rewards system (TARP)
Visual 2B: Strategic Overlap & Differentiation Diagram
Target Segment Value Alignment Cultural Premium Potentials
Afropolitan Diaspora
Eco-Conscious Investors
High (15–20%)
Eco-Conscious Investors
ESG, sustainability, community impact
Moderate–High (10–15%)
HNWIs & Refined Enthusiasts
Exclusivity, storytelling, aesthetics
Very High (20%+)
Returning Diaspora
Legacy asset, multi-gen pride
High (15%)
Corporate/Executive Clients
Secure, branded hybrid stay
Moderate (10%)
Visual 3: Cultural Premium Pyramid

7. Financial Modeling

Financial Metric Value
Development Cost
₦65.386 billion ($43.6M)
Construction Cost
₦54.352 billion ($36.2M)
IRR (Equity)
12.6–13.4%
Debt Yield
6–10%
Target Occupancy
70–75%
Visual 4: Pricing Comparison Chart

8. Crowdfunding Strategy

  • Target Raise: $40 Million
  • Debt Investment Returns: 6–10% p.a.
  • Conversion Option: Post-completion equity switch
  • Investor Tiers: From $100 minimum (Each individual in a club)

9. Investor Rewards — The Afropolitan Reward Program (TARP)

Crowdfunding Structure & Rewards:
Tier Range Return % Notes
Non-Investors
NIL
Partnered Services Discounts
$100 – $2,000
(Each individual in a club)
6%
  • Partnered Services Discounts
  • 1 Afro-Themed Movie Night Pass
  • Standard Breakfast or Coffee for 3-Day Stay
  • Welcome Gift Pack (Afro-inspired keepsakes)
  • Digital Recognition Certificate
$2,001 – $5,000
(Each individual in a club)
6.75%
  • Tier 1 rewards
  • 1 Complimentary City Tour (for guest or nominee)
  • Priority Booking Privilege (early access during peak seasons)
  • Introductory Wine Cellar Tasting (for 1 guest)
  • Name Displayed in Supporter Section (website or venue screen)
$5,001 – $9,999
(Each individual in a club)
7.5%
  • Tier 2 rewards
  • 1 Complimentary Airport Pickup (for guest or nominee)
  • 1 Afro-Fitness or Spa Session (on-site)
  • 10% Discount on Paid Services for 12 Months
  • 1 Personalized Concierge Service Credit (e.g., event or booking arrangement)
$10,000 – $49,999
(Each individual in a club)
8.5%
  • Tier 3 rewards
  • Complimentary 2-Night Stay for 2 (off-peak season)
  • Private Chef Dining Experience (1 Afro-gastronomic meal)
  • Full Access to Personalized Wine Cellar for 1 Evening
  • 1 Premium Cultural Experience (dance/music or guided excursion)
  • Annual Invitation to Investor-Only Cultural Mixer/Event
$50,000+
(Each individual)
10%
  • Tier 4 rewards
  • 3-Night VIP Stay for 2 (can be split over two visits)
  • Chauffeured Premium Transportation for 1 Full Day
  • Dedicated Cultural Concierge for Duration of Stay
  • Annual Afro-Lifestyle Subscription Box or Gift
  • Recognition as Founding Patron in Prominent Display Area
Visual 5: Investor Rewards Pyramid

10. Risk Mitigation

  • Tier-1 contractors and project management
  • FX hedging with forward contracts, currency options
  • Natural hedge through USD-based revenue streams
  • Inflation adjustment clauses for operational pricing
  • Registration with SEC-licensed crowdfunding portals
  • Escrow accounts, audits, and off-take partnerships

11. Valuation & Pricing Strategy

  • 10-20% Value uplift projected
  • Pricing flexibility
  • Structured exit plans during and after conclusion

12. Strategic SWOT & KPIs

S

Strength

Afro-cultural positioning, prime location

W

Weakness

Niche awareness still growing

O

Opportunities

Diaspora tourism boom, ESG funding

T

Threats

Policy shifts, inflation volatility

Crowdfunding KPIs

  • Conversion Rate
  • Repeat Investment Rate
  • Average Ticket Size
  • Platform Amplification (shares, referrals)

13. Conclusion

The Afropolitan-Alpha Residential Developments (TAARD) combines Afro-inspired refinement, ESG innovation, and diaspora-oriented ownership into a high-impact real estate opportunity located on the continent’s most prestigious address — Bourdillon, Ikoyi.

With strong fundamentals — from cultural premium advantages to diaspora demand surges — this project is positioned not just for financial returns but for legacy creation.

This is more than an investment.

Let’s co-create a legacy.

Insight: Diaspora travel demand has nearly tripled from 2020 to 2024, reinforcing the robust hospitality and heritage demand underpinning Afropolitan-Alpha’s model.
Visual 6: Rising Diaspora Travel Demand

14. Investor FAQ

Is this an equity-only investment?

No. It’s a hybrid: debt (6–10% p.a.) + post-completion equity switch.

Yes. ESG standards are integrated across design, and will be intergrated into construction, and operations.

Absolutely. The structure is built for diaspora and global investors.

$100 (Each individual in a club)

Yes. Revenue streams are USD-linked to mitigate FX risks.

Oversubscriptions will prioritize scaling additional cultural amenities.

A typical exit window exists during and after construction.

Yes! TARP tiers provide increasing levels of rewards, services and event access.

This is Culture. This is Capital. This is Community.

Contact Us

Get in touch

Unit 1 Block C, Plot C, 5th Avenue Banana Island Ikoyi, Lagos Nigeria

+234 812 000 0001, +234 907 808 0743

info@theafropolitanapartments.com

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